MaiLi is a new HA filler product and brand created by global aesthetics company Sinclair Pharma. We partnered with Sinclair Pharma to launch the new MaiLi website focused on engaging user experiences and targeted user interfaces.
Heralding the world of MaiLi
MaiLi aims to develop a global brand narrative with local appeal. It seeks to build brand awareness with various consumers and physicians in regions where HA fillers are most popular (e.g., Brazil, Iraq, Spain and Turkey). What’s more, MaiLi is positioned as a premium product for the finely curated lifestyle of a more discerning and affluent audience.
The MaiLi website needed to address all these requirements, whilst also driving interest and appeal from doctors who would recommend MaiLi to their own customers. It was critical to adapt the brand messaging to different audiences and showcase the patented HA technology driving MaiLi’s premium portfolio.
Beyond MaiLi, we have launched several new websites for Sinclair Pharma and are continuously optimising across all Sinclair sites with refreshed features and functionality. We have also worked with Sinclair on various MaiLi video projects, including the videography behind a MaiLi masterclass.
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